Pamela Rothka
CFO, Empower AI
Pamela Rothka’s biggest recent achievement was helping lead Empower AI through the successful acquisition and integration of Highlight, a transformational step that expanded the company’s capabilities, customer base and growth potential.
“The Highlight acquisition was an important milestone for Empower AI and a great example of what can happen when finance is fully integrated into the business strategy,” Rothka said. “I’m proud of how our team balanced the demands of the transaction with the day-to-day needs of the business while staying focused on disciplined growth. Going forward, our priority is to give the company the financial insight, agility and foundation needed to continue scaling successfully.”
From diligence through close and integration, Rothka’s focus was on ensuring Empower AI maintained financial discipline, protected value and gave the combined organization a strong foundation for future growth.
“I’m especially proud that we were able to move quickly while keeping the business focused on our customers, employees and long-term strategy,” Rothka said.
Rothka also helps ensure Empower AI can invest responsibly in the people, technology and capabilities its government customers need to modernize their missions and operate more efficiently. By improving financial discipline, pricing insight, resource allocation, and investment decisions, Empower AI can deliver solutions that create measurable value while remaining competitive and sustainable. Ultimately, strong financial management behind the scenes gives Empower AI’s delivery teams greater ability to innovate, scale and help customers achieve better mission outcomes, she said.
“Pamela has been an indispensable partner in shaping Empower AI’s growth and financial strategy,” said Jeff Bohling, Empower AI CEO. “Her leadership was particularly important during the Highlight acquisition, where she brought the discipline, judgment and attention to detail required to successfully navigate a complex transaction while keeping the broader business moving forward.
“She is much more than our CFO; she is a strategic business leader whose counsel helps us make better decisions, manage risk and position the company for sustained growth.”
Why Watch
In 2026, Rothka and her team are focused on positioning Empower AI for its next phase of growth by continuing to work on growth opportunities and financial strategies. They are also focused on ensuring the company has the financial insight and agility to make smart investments in growth, technology, talent and strategic opportunities.
“As the business scales, our goal is to give leadership better data, greater predictability and the financial flexibility to act decisively,” Rothka said.
Fun fact: Outside of work, Rothka values having interests that allow her to step away from the numbers, recharge and come back with a fresh perspective. Those experiences help keep her grounded and remind her that strong leadership is as much about people and perspective as it is about performance.